Pricing built for coaches at every stage
Start free for 7 days. Pick the plan that matches how you're growing. Upgrade, downgrade, or cancel anytime.
Starter
For solo coaches just getting started.
- Up to 5 active clients
- 1 open-signup group
- 1 booking link
- Built-in payments via Stripe
- Goal tracking + session notes
- AI session prep + summaries
Pro
For solo coaches scaling beyond 1:1 work.
- Up to 20 active clients
- Unlimited groups + cohorts
- Unlimited booking links
- Public storefront page
- Marketplace listing
- Fee-free 1:1 sessions
Business
For coaching teams and growing practices.
- Unlimited active clients
- Up to 3 coach seats
- 3 storefronts
- Featured marketplace placement
- Custom AI voices for narration
- Lower 8% marketplace take rate
Enterprise
For established practices and small organizations.
- Everything in Business
- Unlimited storefronts + white-label
- Lowest 5% marketplace take rate
- Priority support
- Onboarding assistance
- Custom integrations available
Need multi-coach team plans, white-label, or custom enterprise pricing? Talk to us about custom pricing.
Frequently asked
Is there a free trial?+
Yes. Every paid plan starts with a 7-day free trial. You add a payment method when you sign up, but you're not charged until the trial ends. Cancel anytime during the trial and you won't be billed.
Can I switch plans later?+
Yes. Upgrade or downgrade your plan anytime from Platform Billing inside your coach account. Changes take effect at the start of your next billing cycle.
What happens after my trial ends?+
Your selected plan activates and your card is charged for the first month. You keep all your data, programs, and clients. If you cancel before the trial ends, no charge is made.
How does cancellation work?+
You can cancel anytime from your billing page. Your access continues until the end of your current billing period. No questions, no retention calls. Your data stays available if you decide to come back later.
What are marketplace take rates?+
When you sell a program, group, or digital product through the Goalvana marketplace, we take a small percentage of each sale. Take rates drop as you move up plans: 15% on Starter, 10% on Pro, 8% on Business, 5% on Enterprise. 1:1 coaching sessions are fee-free on Pro and above.
Do you offer custom pricing for teams or organizations?+
Yes. Multi-coach team plans, white-label arrangements, and custom enterprise pricing are available. Reach out via the Contact page and we'll set up a conversation.
Not sure which plan fits?
Tell us about your practice and we'll help you pick the right tier.
Talk to us