Pricing for coaches
Pricing built for coaches at every stage
Start free for 7 days with no card. Claim the founding price in that week and your plan is half off for 12 months. Need more time? Take a 30-day free trial.
Starter
For solo coaches just getting started.
- Up to 5 coaching clients
- Up to 50 group and program members
- Up to 500 digital product customers
- Unlimited invite-only groups
- 1 open-signup group
- 1 booking link
- 1 storefront
- Built-in payments via Stripe
- No platform fees on sales
- Goal tracking + session notes
- AI session prep + summaries
- Zero to Booked business course + coach community
Pro
For solo coaches scaling beyond 1:1 work.
- Up to 20 coaching clients
- Up to 200 group and program members
- Up to 2,000 digital product customers
- Unlimited groups + cohorts
- Unlimited booking links
- Public storefront page
- Marketplace listing
- No platform fees on sales
- Zero to Booked business course + coach community
Business
For coaching teams and growing practices.
- Up to 60 coaching clients
- Up to 600 group and program members
- Up to 6,000 digital product customers
- Up to 3 coach seats
- 3 storefronts
- Featured marketplace placement
- Custom AI voices for narration
- No platform fees on sales
- Zero to Booked business course + coach community
Enterprise
For established practices and small organizations.
- Everything in Business
- Up to 200 coaching clients
- Up to 2,000 group and program members
- Up to 20,000 digital product customers
- Up to 10 coach seats
- Unlimited storefronts + white-label
- No platform fees on sales
- Priority support
- Onboarding assistance
- Custom integrations available
- Zero to Booked business course + coach community
Bigger than Enterprise?
More clients, more coach seats, white-label, or a plan shaped around how your organization actually works. Tell us what you need and we will price it.
Already subscribed? You keep the limits you signed up under.
Frequently asked
Is there a free trial?+
Yes. Start free for 7 days with no card. Any time in that week you can claim the founding price: half off any plan for 12 months. Not ready for it? Add a card for a 30-day free trial at the regular price instead.
Can I switch plans later?+
Yes. Upgrade or downgrade your plan anytime from Platform Billing inside your coach account. Changes take effect at the start of your next billing cycle.
What happens after my 7 free days?+
You choose. Pick a plan, or add a card for a 30-day free trial at the regular price. The founding price is only yours during the 7 days, so claim it before they end. Choose neither and your account pauses with everything kept, ready when you come back.
How does cancellation work?+
You can cancel anytime from your billing page. Your access continues until the end of your current billing period. No questions, no retention calls. Your data stays available if you decide to come back later.
Does Thrive take a cut of my sales?+
No. When you sell a program, group, digital product, or 1:1 session through Thrive, you keep 100% of the sale on every plan. Stripe charges its standard processing fee on card payments, and that fee goes to Stripe, not to us.
Do you offer custom pricing for teams or organizations?+
Yes. Multi-coach team plans, white-label arrangements, and custom enterprise pricing are available. Reach out via the Contact page and we'll set up a conversation.
Not sure which plan fits?
Tell us about your practice and we'll help you pick the right tier.
Talk to us