Expert Sales Partnership for Founders + Stable Small Business Owners

We're an expert sales firm with specialities in business development, sales management science, sales team management, executive presentation + communication, and startup growth coaching.

What Sets Us Apart

• We address a fundamental gap in the startup sales services market through our Founded Membership which provides the following:

• Sales Braintrust: Get the mindshare without the carrying cost.

  • We can bring expert sales pros to the table if we need to, in order to work through more complex sales challenges and keep member revenue operations from getting stuck.

    • Veteran braintrust advisors who are sales pros with decades of experience and successful track records.

    • Veteran sales operators who understand execution and can add value on the ground floor.

• Fractional Sales Outreach: Get the sales spearfishing support needed without the carrying cost of a good sales contributor.

  • Each member works with us to provide a top-tier list of ideal buyer organizations. Our team will fractionally pursue these buyers to obtain sales conversations across each month's time in a fractional capacity.

    • We start simple with phone outreach, we develop email templates that make sense for phone follow-up, cold outreach, and a pre-meeting email to optimize first calls with prospects. We help members get started in figuring out LinkedIn outreach messaging, or help them optimize their existing campaign efforts.

    • It's a rolling list of targets, such that if members want to switch one out month-to-month they can make that selection and take back old leads they assigned to us. If we get an account to meet with them, they can select a new company to add to the list of ideal targets.

    • Through the fractional sales effort, we identify what communication channels fit best for member business solutions and the related buyers, we identify messaging insights to help optimize results each month, and we guide our members toward spending their sales activities where that time will have the most impact.

• Advisory: Weekly "office hours" are available to allow all group members to bring conversations focused on messaging, buyer targeting, qualification, and deal progression tactics. Members have these general calls as well as a direct channel with us through the Goalvana platform or ad hoc through email / phone.

  • They can reach out with a scenario they need help with for asynchronous support as well. We function as a "hotline" to help them work through sales difficulties or to expand member successes.

• Accountability: We guide and mobilize founders and their resources in a sales capacity through targeted task assignments month-to-month, because every early-stage owner needs to be a part of selling their solution in order for them to effectively grow toward exit or owning a legacy, stable business. We sell as a team with each member's staff or other resources.

  • Members have access week-to-week for general accountability.

  • We also track member business goals month-to-month in a personalized capacity to keep things organized and ensure we are working smart and not getting into process "ruts". We meet monthly to address this.

• Affordable Support: Payment is in the form of an annual membership fee (or monthly) + a negotiated commission rate relative to each member's business model.

  • The commitment is annual because we need to know members are serious about sales, but billing can be either annual (best price) or monthly (best cash flexibility for members).

Custom Services Beyond the SP4F Membership

• We can also design bespoke business-to-business (B2B) sales or related services (marketing, account management, etc.) as packaged offerings that match the volatility of early-stage startup sales or sales at a stable small business that is either entering a new market / growing revenue in an existing market.

  • We craft custom services like a sniper shoots a bullet. Customers know what they're paying to achieve, and we know if we are on track or not based on goal specificity.

  • Depends on our available pros who can help customer companies with their needs.

• Enterprise sales organization trainings, consults, and supplementary services.

  • Sometimes customers need organizational support in developing compensation plans, sales activity + revenue quotas, or troubleshoot blockers to sales success with new business development or account executive (closers) teams. We can design both pre-designed programs or customized programs relative to their business needs.

• Dedicated project management for each fractional engagement with customers.

  • When we have a subcontractor we've vetted who is working with customers, we stay involved at a project management level to keep things straightforward for customers.